This design project included multiple aspects of outdoor advertisement for a hypothetical outing. It Plays in Peoria’s goal is to help young people new to Peoria in joining the lively music scene. The design included a pamphlet to hand out that has a peel off wrist band to signify your inclusion in the activity. This also included multiple mock up designs to help navigate and find parts of the outing. Using bright colors and fun patterns to express the lively theme, I designed a full brand guide to apply to new designs as time goes on.